Grown Brand

Graphic Design

Sketching process

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Logotype versions

horizontal color
vertical color
icono color

My own brand, I want to design logos and visual identity systems for companies, business and individuals to help others grow and develop their potential. My goal is to generate a ripple effect that starts with one's work but benefits many others.

During my brainstorming and sketching process, the main question in my head was: How can I picture that ripple or expansion effect, the interconnectedness with one another and link it with the name and communicate the purpose of my work?

Here are some sketches I was curious to explore. In the end I went for the simplest design, visually sleeker but I believe it tells the story I want: two ripple effects originated by a single drop, as we can see them from above, we can appreciate that they are intertwined. To use this zenithal perspective allowed me to reference to the Copyright sign, that is the international mark given when a brand is registered and it is usually placed in the superior right corner of the logo.

Visual identity manual sample

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