My client needed a logo for her new foundation. She is a mother of three and two of her kids were born with different disabilities. One set of foot prints is a Christian A.C. that trains volunteers to look over these many kids with special needs that can’t be left with nannies without special training. So for a couple of hours on special dates, one set of foot prints will sit these kids while the parents can take some time for them selves and reconnect with each other and do stuff that they had to stop doing since they became parents of their special kids. This is important due to the high rate of divorce present in couples parenting children with disabilities.
The name is based in a Christian poem: “You promised me Lord, that if I followed you, you would walk with me always. But I have noticed that during the most trying periods of my life there has only been one set of footprints in the sand. Why, when I needed you most, have you not been there for me? The Lord replied, The years when you have seen only one set of footprints, my child, is when I carried you.”
My client had these two requirements for me: The logo has to show the shape of the feet and the big toes had to be slightly separated from the rest because that is one of the features of Down Syndrome and one of her kids has it.
The solution I chose after many attempts and sketches, shows the footprints made of infinity bands intertwined representing the strength of the community and the unbreakable bond among parents and children. The slightly separated toe has the shape of a heart representing the love parents feel towards their children, and this community towards God, and viceversa.
The colors are based on the colors of the sea: golden as the sand and turquoise as the sea. One of my personal goals was to make a symbol that would be suitable to be placed on merchandise and even be able to become a piece of jewelry, so they can raise funds selling them. And they did.