When this client contacted me they were going through an important transition. They already had a logotype that they weren’t fond of and they were growing, about to open a new website and a warehouse.
My client had gone through difficulties, having family requiring medical equipment urgently and not being able to get it just because it was happening on weekend of after office hours. It was this personal experience that inspired my client to provide medical supplies with more personal approach. It is not a company selling supplies from Monday to Friday, 8 to 5. Totally Yours Medical Supply is available 24/7 on line and also offers a personalized customer service with the empathy that only people that have gone through this kind of situation can feel.
The graphic solution in this case was similar to a preconceived idea the client had. The biggest contribution I did was generating a high quality graphic design and its visual identity system.
Visual Identity Manual Samples